1. Communication Strategy and Brand Building

Explore storytelling as a tool for brand identity design. Students learn to build cohesive brand ecosystems across digital platforms, from social media to websites.

2. Cognitive Psychology in Communication Design

Understand the principles of cognitive psychology to inform design decisions. Topics include visual perception, attention span management, and how these concepts shape user interaction in digital environments.

3. Interactive & UX Design

Dive into designing intuitive user experiences. This module covers wireframing, prototyping, usability testing, and designing for interactivity across various digital platforms.

4. Global Design Trends and Ethics

Examine sustainable design practices and ethical challenges in the digital age. This includes addressing AI-generated content, inclusive design, and cultural considerations in a globalized world.

5. Elective Workshops

Choose from specialized topics such as AR/VR design, creative coding, advertising strategies, and art direction. These workshops provide hands-on experience with emerging technologies and interdisciplinary approaches.

Advanced Narrative Techniques in Media

Learn to craft immersive stories for multi-platform narratives, including web, social media, and virtual environments. This includes leveraging AI tools for content generation and audience personalization.

2. Advertising and Communication Strategies

Master consumer insight mining, campaign planning, and crafting creative strategies. This module emphasizes data-driven advertising for digital-first brands.

3. Design for Social Change

Focus on applying design thinking to create impactful solutions for social, environmental, and cultural challenges. Students will choose a social challenge of their choice after studying existing virtual campaigns and digital activism.

4. Collaborative Project

Engage in real-world, interdisciplinary group projects with industry partners. This includes approaching the industry professionals, getting a brief from them on the project they are willing to share, working on finding relevant design solutions in a step-by-step manner by taking inputs from the industry professionals at every step and creating the final prototype.

Elective Topics Students can choose any one topic from the list given below:

• Teaching Design: Methods and Practices: Explore strategies for teaching design concepts, facilitating critiques, and managing classrooms.
• Educational Technologies: AR/VR, gamified learning, and LMS platforms.
• AI in Design Research: Using AI for analysis, visual trends, and predictive modelling.
• Grant Writing and Research Funding for Design Academics: Understand how to secure funding for academic projects and initiatives.
• Data Visualization and Infographics: Learn to simplify complex datasets into engaging visual formats for diverse audiences.
• Design Entrepreneurship: Learn how to build, manage and scale up a design-focused startup.

6. Industry internship

Gain hands-on experience in a design studio, tech company, or advertising agency for students from academic backgrounds and internship in academic institutes for students from industry backgrounds. Opportunities include remote internships with global organisations to expand professional networks.

1. Design Entrepreneurship

Learn the essentials of starting and scaling a design business. Topics include intellectual property, funding strategies, and digital branding in emerging fields like Non-Fungible Tokens (NFT) and Software as a Service (SaaS).

2. Design Ethics and Future Trends

Explore topics such as AI ethics, blockchain applications, and the metaverse in design. This module prepares students for leadership roles in emerging digital ecosystems.

3. Capstone Project

Undertake a thesis-driven or project-based capstone addressing cutting-edge challenges in communication design. Students will present their work in public exhibitions or online galleries like Behance.

4. Portfolio Development & Industry Preparation

Create a professional-grade portfolio. This includes advanced presentation techniques, mock interviews, and networking strategies tailored to impress the relevant design industry professionals.